OLD Medical Communications

A programme just for you

We partner with you to discover insights, build powerful strategies, and engage with all your audiences to deliver targeted communications initiatives that take account of the complex ecosystem surrounding your brand and across your portfolio.

For every project, we allocate a dedicated senior team whose skills are matched to your specific needs. And thanks to our Europe-wide network, we can offer you these communications in the major European languages.

Medical Affairs Support

Medical Affairs is at the heart of our integrated approach. Our suite of services supports you and your team through strategic development, evidence generation planning and customised, connected communications through all channels. In this way, we share your narrative with your brand’s entire therapeutic community, empowering physicians, patients, payers and your internal teams… all uniting to improve patient outcomes.

We can partner with you on your journey throughout the life cycle of your product, working within your strategic framework to maximise your brand’s reach.

Insight gathering

Gathering insights on your therapy area from all your stakeholders, gives us a clear vision of your brand’s place in the market landscape and helps us spot anticipated trends. We assess your brand’s position within its market and how it can stand out from its competitors. From this, we develop compelling narratives on which to found new conversations with your stakeholders.

Market landscape review
Patient focus groups
Unmet needs thematic analysis
Real World Evidence gathering on your brand
Expert opinions: In-depth 1:1 interviews
Advisory boards
Competitor intelligence
Social media listening

Strategic planning

Through our deep-dive insight gathering, we uncover opportunities to help you build and refine a cohesive road map to achieve your strategic goals. This provides a flexible framework for the initiatives that follow, shaping the conversations with HCPs, patients, payers, and internal audiences. We can deliver these through multiple channels, integrated to give joined-up communications for the most user-tailored audience experience. Your brand is poised for success.

Omnichannel and multichannel communications plans
Strategic planning workshops
Mapping patient journeys
Brand storyboard and timeline
Positioning statement
Brand manifesto
Key Performance Indicators and success measurement strategy

Launch & life cycle campaigns

We’ll create a buzz around your brand through a full communications suite that provides everything you need for a successful campaign. We’ll help pave the way for your launch, raising awareness of unmet needs and preparing your internal sales and marketing teams to maximise your brand’s potential.

Post-launch, we can develop new connections, narratives, and conversations, shared through the most user-tailored channels, so you can continue to measure the growth of your brand throughout its life cycle.

Stakeholder engagement platforms
Burden of disease reports
Disease awareness campaigns
Internal stakeholder training
Launch events
Media campaigns

Expert mapping & engagement

We take expert mapping a step further than the standard approach. Whether you’re looking for established thought-leaders or the rising stars of the future, our novel profiling methodology ensures that you engage with the right stakeholders in your target therapeutic community.

A unique solution to meet all your advice-seeking needs, our Interactive Stakeholder Tool for Engagement Platform (iSTEP) is one of our most popular services in today’s pharma digital space. It allows you to engage directly with all stakeholders in real- or asynchronous-time for an instant snap-shot or the long-view of the impact of your activities – anytime, anywhere, on any device.

Consensus development
Clinical recommendations
Virtual advisory boards
Longitudinal or ‘snap shot’ Insight gathering

Patient advocacy & communications

Patient power is increasingly recognised as a driving force in medicine, and we believe passionately in representing the voice of the patient, carer, and family, both internally and externally. We can support you in giving that voice to your patient population through our engagement tools, designed to achieve improved patient-physician experiences and patient outcomes.

One of our core strengths is developing communications that meet patients’ needs and interests.

Patient focus groups, patient advisory boards
Patient surveys
PAG profiling and partnerships
Patient-clinician symposia
Plain language summaries
Patient websites
Patient leaflets, newsletters, magazines
Disease awareness and allowed product-related communications

Medical education

Crisp, clear and concise content for health professionals is the key to getting your messages out there. Bite-sized text and creative interactive engagement are increasingly popular among busy HCPs when it comes to educational content. After all, it must grasp and hold the attention of your audience if it is to have maximum impact. And we know exactly how to deliver this, thanks to our backgrounds in medical journalism and medical writing.

Digital peer-to-peer facilitated engagement
Plain language summaries (HCPs, patients, policy-makers)
Interactive videos and pdfs
Websites, podcasts, apps
Speaker support, slide decks
Burden of disease reports
Brochures, detail aids
Conference reports

Events

Successful events reflect successful clients. Our Events team leaves no stone unturned; our meticulous attention to detail and technical know-how will smooth out any bumps in the road to ensure the success of your event, whether large or small, online, F2F or hybrid.

Pre, peri and post event management
Advisory boards
Steering committee meetings
Symposia
Webinars
Patient focus groups
Expert round tables

Publications management

We offer a full strategic publication management service and development of peer review articles to underpin evidence-based medicine – all compliant with international Good Publication Practice (GPP).
Once in the public domain, we can maximise reach of the publication through a raft of complementary communications – all prepared in advance to render it a hot topic of conversation.

Target journal advice
Authorship and steering committees
Manuscript development
Abstracts, video abstracts
Publication explainer videos
Literature reviews
Plain language supplements
Posters

Media campaigns

Punchy press releases, bang up-to-date news alerts, and easy-to-absorb briefing notes are the ideal way to tell your story to a broad audience via digital and print media. Through our medical journalism background, we can identify attention-grabbing ‘hooks’, set up exclusive interviews, and work with the media to achieve hard-hitting coverage.

News releases
Press packs
Case studies
Target media profiling
Expert and celebrity interviews
Press events
Market tailoring

Internal training & coaching

Update your marketing and in-field teams with scientific insights, and equip them with the knowledge and skills to interact confidently and effectively with your external audiences.

E-learning manuals
Animations and interactive videos
Role play
Cross franchise knowledge sharing
Training presentations
News bulletins, journal club
Detail aids

Creative & digital solutions

Bold, captivating and user-friendly creative ideas and digital enhancement bring your story to life and strengthen your messages. Our digital partners are bursting with ideas to help users understand, absorb, and engage with the information you’re sharing. Whether it’s high-impact branding or data sharing and visualisation, we have inspirational bespoke solutions for today’s audiences.

Digital engagement platforms, 'Deep Dive'
Animations
Videos, interactive videos
Interactive knowledge maps connecting evidence and insights
Interactive PDFs, infographics
Physical and virtual interactive exhibition stands

Used appropriately, AI can add enormous value to interpreting data, revealing eye-opening insights in double-quick time to underpin and drive strategy. We offer private, closed-loop AI tools that identify the gaps and open exciting opportunities without compromising compliance, confidentiality and data protection.

We are fully-trained prompt engineers; some of our medical writers offer other local languages to check results and ensure accuracy

Communications packages

The services we offer combine the commercial interests surrounding your brand with the needs and interests of your target audience. Our deliverables are made-to-measure according to the age, gender, characteristics and geographical location of your consumers.

Website development and content
Newsletters
Serial magazines and e-zines
Celebrity engagement
Expert interviews
Video, animations
Podcasts
Apps

Social media programmes

Find out more on current thinking, trending topics and key expert and non-expert influencers among your target audiences through our social media listening programme. For consumer brands, we’ll create your social media campaign, matched to your audiences’ interests and social media habits, to share your news and promote chat on your topics.

Social media listening
Healthcare influencer and follower profiling
Posts and monitoring

We can help you bring change

The need for a global shift towards sustainable living poses particular challenges for pharma, healthcare, and food industries.

Reducing impact on the environment while improving the health of our global population means committing to innovative solutions for cutting greenhouse gas emissions, easing pressure on land and water resources, maintaining food security, and achieving biodiversity net gain.

Increasingly our clients are recognising the need to assess the impact that their brands have on planetary health and to take urgent steps to curb associated unwanted effects, while maintaining benefit to patients and consumers.

How do I...

grow my stakeholder interactions?

enhance our new product launch?

best get established in our new therapy area?

ensure my activities are evidence-based?

best assess our impact?

communicate compliantly with patients?

meet our sustainability goals?