Q1. How do I enhance our new product launch?

Drive your brand to success

We combine strategic and tactical services, refined through years of experience and tailored to your specific needs.

Take a look around our services that help ensure a well-coordinated and high-impact launch. They include Launch & life cycle campaigns to ensure a strong market entry and sustained momentum, Insight gathering to understand customer needs, competitive landscape, and key opportunities, Strategic planning to develop a roadmap for positioning and success, Expert mapping & engagement to identify and collaborate with key opinion leaders, Medical education to educate stakeholders on product benefits and scientific data, Events and media campaigns to generate awareness and drive engagement, Creative & digital solutions to deliver compelling brand messaging across multiple platforms, Internal training & coaching to equip teams with the knowledge and skills to drive success.

Launch & life cycle campaigns

We’ll create a buzz around your brand through a full communications suite that provides everything you need for a successful campaign. We’ll help pave the way for your launch, raising awareness of unmet needs and preparing your internal sales and marketing teams to maximise your brand’s potential.

Post-launch, we can develop new connections, narratives, and conversations, shared through the most user-tailored channels, so you can continue to measure the growth of your brand throughout its life cycle.

Stakeholder engagement platforms
Burden of disease reports
Disease awareness campaigns
Internal stakeholder training
Launch events
Media campaigns

Strategic planning

Through our deep-dive insight gathering, we uncover opportunities to help you build and refine a cohesive road map to achieve your strategic goals. This provides a flexible framework for the initiatives that follow, shaping the conversations with HCPs, patients, payers, and internal audiences. We can deliver these through multiple channels, integrated to give joined-up communications for the most user-tailored audience experience. Your brand is poised for success.

Omnichannel and Multichannel communications plans
Strategic planning workshops
Mapping patient journeys
Brand storyboard and timeline
Positioning statement
Brand manifesto
Key Performance Indicators and Success measurement strategy

Insight gathering

Gathering insights on your therapy area from all your stakeholders, gives us a clear vision of your brand’s place in the market landscape and helps us spot anticipated trends. We assess your brand’s position within its market and how it can stand out from its competitors. From this, we develop compelling narratives on which to found new conversations with your stakeholders.

Market landscape review
Patient focus groups
Unmet needs thematic analysis
Real World Evidence gathering on your brand
Expert opinions: In-depth 1:1 interviews
Advisory boards
Competitor intelligence
Social media listening

Expert mapping & engagement

We take expert mapping a step further than the standard approach. Whether you’re looking for established thought-leaders or the rising stars of the future, our novel profiling methodology ensures that you engage with the right stakeholders in your target therapeutic community.

A unique solution to meet all your advice-seeking needs, our Interactive Stakeholder Tool for Engagement Platform (iSTEP) is one of our most popular services in today’s pharma digital space. It allows you to engage directly with all stakeholders in real- or asynchronous-time for an instant snap-shot or the long-view of the impact of your activities – anytime, anywhere, on any device.

Consensus development
Clinical Recommendations
Virtual Advisory Boards
Longitudinal or ‘snap shot’ Insight gathering

Events

Successful events reflect successful clients. Our Events team leaves no stone unturned; our meticulous attention to detail and technical know-how will smooth out any bumps in the road to ensure the success of your event, whether large or small, online, F2F or hybrid.

Pre, peri and post event management
Advisory boards
Steering committee meetings
Symposia
Webinars
Patient focus groups
Expert round tables

Medical education

Crisp, clear and concise content for health professionals is the key to getting your messages out there. Bite-sized text and creative interactive engagement are increasingly popular among busy HCPs when it comes to educational content. After all, it must grasp and hold the attention of your audience if it is to have maximum impact. And we know exactly how to deliver this, thanks to our backgrounds in medical journalism and medical writing.

Digital peer-to-peer facilitated engagement
Plain language summaries (HCPs, patients, policy-makers)
Interactive videos & pdfs
Websites, Podcasts, Apps
Speaker support, slide decks
Burden of disease reports
Brochures, Detail aids
Conference reports

Creative & digital solutions

Bold, captivating and user-friendly creative ideas and digital enhancement bring your story to life and strengthen your messages. Our digital partners are bursting with ideas to help users understand, absorb, and engage with the information you’re sharing. Whether it’s high-impact branding or data sharing and visualisation, we have inspirational bespoke solutions for today’s audiences.

Digital engagement platforms Deep Dive
Animations
Videos, interactive videos
Interactive knowledge maps connecting evidence and insights
Interactive PDFs, infographics
Physical and Virtual interactive exhibition stands

Media campaigns

Punchy press releases, bang up-to-date news alerts, and easy-to-absorb briefing notes are the ideal way to tell your story to a broad audience via digital and print media. Through our medical journalism background, we can identify attention-grabbing ‘hooks’, set up exclusive interviews, and work with the media to achieve hard-hitting coverage.

News releases
Press packs
Case studies
Target media profiling
Expert and celebrity interviews
Press events
Market tailoring

Internal training & coaching

Update your marketing and in-field teams with scientific insights, and equip them with the knowledge and skills to interact confidently and effectively with your external audiences.

E-learning manuals
Animations and interactive videos
Role play
Cross franchise knowledge sharing
Training presentations
News bulletins, journal club
Detail aids

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