Q3. How do we best get established in our new therapy area?

Hit the ground running...

... and slide effortlessly into your new therapeutic market with the support of our strategic services, delivered by our scientifically-qualified communications experts.

Getting established in a new therapy area may seem daunting. We make it easy for you by implementing a comprehensive approach that includes Insight gathering & thematic analysis to understand market dynamics, unmet needs, and stakeholder perspectives, Strategic planning to develop a clear roadmap for positioning and long-term success, Expert mapping & engagement to build relationships with key opinion leaders and other experts, Medical education & publications management to share scientific data and establish credibility within the field, Patient advocacy & communications to connect with patient communities and drive awareness, as well as Internal training & coaching to equip your teams with the knowledge and skills to navigate the new therapy area effectively.

Insight gathering

Gathering insights on your therapy area from all your stakeholders, gives us a clear vision of your brand’s place in the market landscape and helps us spot anticipated trends. We assess your brand’s position within its market and how it can stand out from its competitors. From this, we develop compelling narratives on which to found new conversations with your stakeholders.

Market landscape review
Patient focus groups
Unmet needs thematic analysis
Real World Evidence gathering on your brand
Expert opinions: In-depth 1:1 interviews
Advisory boards
Competitor intelligence
Social media listening

Strategic planning

Through our deep-dive insight gathering, we uncover opportunities to help you build and refine a cohesive road map to achieve your strategic goals. This provides a flexible framework for the initiatives that follow, shaping the conversations with HCPs, patients, payers, and internal audiences. We can deliver these through multiple channels, integrated to give joined-up communications for the most user-tailored audience experience. Your brand is poised for success.

Omnichannel and Multichannel communications plans
Strategic planning workshops
Mapping patient journeys
Brand storyboard and timeline
Positioning statement
Brand manifesto
Key Performance Indicators and Success measurement strategy

Expert mapping & engagement

We take expert mapping a step further than the standard approach. Whether you’re looking for established thought-leaders or the rising stars of the future, our novel profiling methodology ensures that you engage with the right stakeholders in your target therapeutic community.

A unique solution to meet all your advice-seeking needs, our Interactive Stakeholder Tool for Engagement Platform (iSTEP) is one of our most popular services in today’s pharma digital space. It allows you to engage directly with all stakeholders in real- or asynchronous-time for an instant snap-shot or the long-view of the impact of your activities – anytime, anywhere, on any device.

Consensus development
Clinical Recommendations
Virtual Advisory Boards
Longitudinal or ‘snap shot’ Insight gathering

Medical education

Crisp, clear and concise content for health professionals is the key to getting your messages out there. Bite-sized text and creative interactive engagement are increasingly popular among busy HCPs when it comes to educational content. After all, it must grasp and hold the attention of your audience if it is to have maximum impact. And we know exactly how to deliver this, thanks to our backgrounds in medical journalism and medical writing.

Digital peer-to-peer facilitated engagement
Plain language summaries (HCPs, patients, policy-makers)
Interactive videos & pdfs
Websites, Podcasts, Apps
Speaker support, slide decks
Burden of disease reports
Brochures, Detail aids
Conference reports

Publications management

We offer a full strategic publication management service and development of peer review articles to underpin evidence-based medicine – all compliant with international Good Publication Practice (GPP).
Once in the public domain, we can maximise reach of the publication through a raft of complementary communications – all prepared in advance to render it a hot topic of conversation.

Target journal advice
Authorship and steering committees
Manuscript development
Abstracts, video abstracts
Publication explainer videos
Literature reviews
Plain language supplements
Posters

Patient advocacy & communications

Patient power is increasingly recognised as a driving force in medicine, and we believe passionately in representing the voice of the patient, carer, and family, both internally and externally. We can support you in giving that voice to your patient population through our engagement tools, designed to achieve improved patient-physician experiences and patient outcomes.

One of our core strengths is developing communications that meet patients’ needs and interests.

Patient focus groups, patient advisory boards
Patient surveys
PAG profiling and partnerships
Patient-clinician symposia
Plain language summaries
Patient websites
Patient leaflets, newsletters, magazines
Disease awareness and allowed product-related communications

Data collection & thematic analysis

We take your insight-gathering activities a step further. By thematic analysis of feedback from your key stakeholders we can help you be agile in shaping the opinion of your brand and responding to emerging patient management trends. Using our digital iSTEP platform we can obtain a snapshot of current opinion or record how it changes over the long-term - thus providing a clear measure of the impact of your activities.

Literature reviews
Thematic analysis of stakeholder feedback
Expert opinions: In-depth 1:1 interviews
Advisory boards
Competitor intelligence
Social media listening

Internal training & coaching

Update your marketing and in-field teams with scientific insights, and equip them with the knowledge and skills to interact confidently and effectively with your external audiences.

E-learning manuals
Animations and interactive videos
Role play
Cross franchise knowledge sharing
Training presentations
News bulletins, journal club
Detail aids

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