Q4. How do I ensure our activities are evidence-based?

Scientifically underpin your activities

Take your pick from our suite of services, embedded in science and delivered with razor-sharp accuracy while ticking all your compliance boxes.

By integrating services such as Insight gathering, Data collection & thematic analysis, Expert mapping & engagement, Medical education, and Publications management, we can help ensure that every decision and activity is backed by robust data, expert insights, and scientific rigour to drive meaningful progress.

Insight gathering

Gathering insights on your therapy area from all your stakeholders, gives us a clear vision of your brand’s place in the market landscape and helps us spot anticipated trends. We assess your brand’s position within its market and how it can stand out from its competitors. From this, we develop compelling narratives on which to found new conversations with your stakeholders.

Market landscape review
Patient focus groups
Unmet needs thematic analysis
Real World Evidence gathering on your brand
Expert opinions: In-depth 1:1 interviews
Advisory boards
Competitor intelligence
Social media listening

Publications management

We offer a full strategic publication management service and development of peer review articles to underpin evidence-based medicine – all compliant with international Good Publication Practice (GPP).
Once in the public domain, we can maximise reach of the publication through a raft of complementary communications – all prepared in advance to render it a hot topic of conversation.

Target journal advice
Authorship and steering committees
Manuscript development
Abstracts, video abstracts
Publication explainer videos
Literature reviews
Plain language supplements
Posters

Expert mapping & engagement

We take expert mapping a step further than the standard approach. Whether you’re looking for established thought-leaders or the rising stars of the future, our novel profiling methodology ensures that you engage with the right stakeholders in your target therapeutic community.

A unique solution to meet all your advice-seeking needs, our Interactive Stakeholder Tool for Engagement Platform (iSTEP) is one of our most popular services in today’s pharma digital space. It allows you to engage directly with all stakeholders in real- or asynchronous-time for an instant snap-shot or the long-view of the impact of your activities – anytime, anywhere, on any device.

Consensus development
Clinical Recommendations
Virtual Advisory Boards
Longitudinal or ‘snap shot’ Insight gathering

Medical education

Crisp, clear and concise content for health professionals is the key to getting your messages out there. Bite-sized text and creative interactive engagement are increasingly popular among busy HCPs when it comes to educational content. After all, it must grasp and hold the attention of your audience if it is to have maximum impact. And we know exactly how to deliver this, thanks to our backgrounds in medical journalism and medical writing.

Digital peer-to-peer facilitated engagement
Plain language summaries (HCPs, patients, policy-makers)
Interactive videos & pdfs
Websites, Podcasts, Apps
Speaker support, slide decks
Burden of disease reports
Brochures, Detail aids
Conference reports

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How do I ensure my activities are evidence-based?

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