Q5. How do I best assess our impact?

Assess your impact

Stay bang on target with our winning formula that combines hard and soft measures to keep you on track for meeting your goals.

Our data-driven approach provides a comprehensive evaluation of the impact of your activities. Data collection & thematic analysis systematically measures outcomes, identifies trends, and evaluates effectiveness. Insight gathering captures stakeholder feedback, market responses, and key performance indicators, and Strategic planning integrates findings and refines future initiatives for continuous improvement.

Data collection & thematic analysis

We take your insight-gathering activities a step further. By thematic analysis of feedback from your key stakeholders we can help you be agile in shaping the opinion of your brand and responding to emerging patient management trends. Using our digital iSTEP platform we can obtain a snapshot of current opinion or record how it changes over the long-term - thus providing a clear measure of the impact of your activities.

Literature reviews
Thematic analysis of stakeholder feedback
Expert opinions: In-depth 1:1 interviews
Advisory boards
Competitor intelligence
Social media listening

Strategic planning

Through our deep-dive insight gathering, we uncover opportunities to help you build and refine a cohesive road map to achieve your strategic goals. This provides a flexible framework for the initiatives that follow, shaping the conversations with HCPs, patients, payers, and internal audiences. We can deliver these through multiple channels, integrated to give joined-up communications for the most user-tailored audience experience. Your brand is poised for success.

Omnichannel and Multichannel communications plans
Strategic planning workshops
Mapping patient journeys
Brand storyboard and timeline
Positioning statement
Brand manifesto
Key Performance Indicators and Success measurement strategy

Insight gathering

Gathering insights on your therapy area from all your stakeholders, gives us a clear vision of your brand’s place in the market landscape and helps us spot anticipated trends. We assess your brand’s position within its market and how it can stand out from its competitors. From this, we develop compelling narratives on which to found new conversations with your stakeholders.

Market landscape review
Patient focus groups
Unmet needs thematic analysis
Real World Evidence gathering on your brand
Expert opinions: In-depth 1:1 interviews
Advisory boards
Competitor intelligence
Social media listening

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